1. Proven demand3
Are similar products already selling (recent reviews, rankings)?
2. Problem urgency3
Does the problem need solving soon (date, event, pain)?
3. Audience precision3
Do you know exactly who it's for (person + situation)?
4. Promise clarity3
Can people grasp the promised result in 3 seconds?
5. Demo-able on video3
Can you show the product in action in a 15-second video?
6. Differentiation3
Is your angle different from what exists?
7. Ease of creation3
Can you build it in less than a week?
8. Your experience3
Are you at least two steps ahead of your buyer?
9. Bundle potential3
Can you add complementary products (bump, bundle)?
10. Impulse-buy price3
Can it sell under $20–30 without looking cheap?
11. Demand lifespan3
Does demand last or come back every year?
12. Ad compliance3
Can you promote it without risky claims (income, health)?
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This score is a thinking framework, not a sales prediction.